Hello There! I'm Crystal

I’m a visual designer, creative strategist, and educator who loves bringing ideas to life through branding, UX/UI, packaging, and digital marketing. With nearly a decade of experience, I specialize in designing compelling brand identities, intuitive web experiences, and product packaging that not only look great but also drive engagement and impact.

Still there? ☺️

more about me

Creative Strategy

Currently, I’m the Digital Marketing Strategist & Lead Designer at Shots America, where I manage product content, website assets, packaging, and digital campaigns for a global brand. I thrive on problem-solving through design, ensuring that every project blends user empathy, storytelling, and strategy to create seamless experiences—whether it’s for a product launch, an e-commerce listing, or a full-scale marketing campaign.

Educator & Mentor

Teaching is a huge part of my creative journey. As an Adjunct Instructor at Los Angeles Mission College, I teach both in-person and online courses in graphic design and web design, helping students build strong design foundations and develop real-world creative skills. My approach is all about making learning engaging, collaborative, and fun, because design should be just that!

Design for Impact

I’ve also had the opportunity to work with Love of Good Consulting, where I used design to support social impact campaigns. As the Lead Designer, I developed co-branded digital and print assets, managed interns, led project workflows, and even trained companies on how to utilize the assets we delivered. Design, to me, is more than aesthetics—it’s about storytelling, impact, and creating meaningful connections.